Audi E-tron GT - Kill the Demon

An abstract Audi advertisement for the E-tron GT combining real footage with a fully CGI 3D environment. This project focuses on environmental building, lighting, and shading to create an immersive visual experience around the vehicle.

Shot Breakdown

Shot 040
Original Shot
Wireframe
Clay Render
Compositing Final
Shot 050
Original Shot
Compositing Final
Shot 060
Original Shot
Clay Render
Compositing Final
Shot 080
Original Shot
Compositing Final
Shot 100
Original Shot
Compositing Final
Shot 120
Original Shot
Compositing Final
Shot 130
Original Shot
Compositing Final
Shot 160
Original Shot
Compositing Final
Shot 170
Original Shot
Clay Render
Compositing Final
Shot 180
Original Shot
Clay Render
Compositing Final
Shot 190
Original Shot
Compositing Final
Shot 210
Original Shot
Compositing Final

Project Details

  • Project: Audi E-tron GT - Kill the Demon
  • Type: Abstract Car Commercial / VFX Project
  • Focus: 3D Environment Building, Lighting & Shading
  • Software: Cinema 4D, Houdini, Octane Render, Nuke
  • Year: 2024

Project Description

"Kill the Demon" is an abstract commercial for the Audi E-tron GT that combines real footage with a fully computer-generated 3D environment. The project focuses on creating an immersive visual experience where the vehicle is placed within abstract, otherworldly environments.

My role in this project was exclusively focused on the 3D aspects: creating detailed environments, setting up realistic lighting scenarios, and developing sophisticated shading networks. The real car footage was seamlessly integrated into these digital worlds through precise compositing work.

Technical Highlights:

  • Full 3D environment creation and world building
  • Advanced lighting setups for photorealistic integration
  • Complex shading networks for various materials
  • Seamless integration of real footage with CGI environments
  • Multiple shot variations with consistent visual language
  • Render optimization for high-quality output

Production Credits

Note: Original footage provided by the client. Final compositing and integration work performed by another artist. My contribution focused exclusively on 3D environment creation, lighting design, and material shading for the CGI elements.